We were up to the challenge and created the first line of blankets for exclusive use in his hotels. After testing them for two years, they performed even better than we expected. It seemed like almost every guest wanted to buy them, and a few blankets even went "missing." And, most telling to us, was that our kids couldn’t sleep without them. That's when we realized we had to share this with the world. So, we partnered with Michael, the hotelier, to form a family company with a simple mission: create joy through comfort one soft piece at a time. Here’s to softness and happiness.