Nicole Whitesell is the Founder and CEO of ADORN, one of the largest boutiques in Portland, OR, with four brick-and-mortar locations and a flourishing e-commerce store. A Portland native, Nicole opened her first store in 2009, after realizing there was a serious gap in the retail market for women’s boutiques with a real-world, body-positive attitude. Nicole built the company around this concept, creating ADORN’s signature “BFF philosophy”; a groundbreaking approach to making fashion fun, approachable, and inclusive for women of all ages and sizes.