We are an organization that is socially and environmentally responsible, that embraces creativity and diversity. Our mission is to build the best, reliable and innovative products that are good for you, your family, and our planet. Our newest product, Biolonâ„¢ toothbrush, is one of the greenest toothbrushes on the market, the handle is made of bamboo and the bristle is made from 100% plant-based plastic. It is a crime to see the amount of toxic plastic waste that is dumped in our oceans and rivers, we could do better.