Laurel Smith is the owner and creative director of Laurel Denise. Laurel believes in encouragement over competition and prides herself on selling kind, joyful, and honest products. Laurel started the business in 2005 creating jewelry with her handwriting. In 2021, she focused her creation into planners that make sense for her brain. In her limited free time, she enjoys spending time with her two kids and husband, puzzling, reading from her stack of bedside table books or exercising.