Like most businesses, we were born out of our founder's need to solve a problem for himself. He loved winter sports, and one day, while looking back at his day on the ski slopes, he realized that if his feet hadn't been so cold while he was skiing, he'd be able to spend a lot more time in the snow instead of back at the lodge warming up. "You'd spend time and money gearing up, traveling to the slopes, (housing, rental cars, sometimes plane tickets), paying for lift tickets (which aren't getting any cheaper) only to spend an inordinate amount of time having to warm up inside, all because you just can't stay warm enough when you are outside.