This journey was inspired by helping children in need and creating a durable hat that would withstand my spirited son Cash. I created BITTY BRAH to make a difference in one of the most impactful ways and send some love to those who need it most. BITTY BRAH donates the #1 most requested item not covered through federal government assistance: diapers. For every hat sold, 10 diapers are donated to a nonprofit for families in need.